Art direction is one of the most promising career options today. An Art Director is responsible for generating effective visual branding for clients. This can include creating/improving the look and feel of a magazine, web site, television channels, stage shows etc. Art Directors are expected to strategize, design, and even produce high-end results. Skill set requirements may vary depending on the job. Proliferation of satellite TV channels has thrown up limitless opportunities in the field of art direction. The job profile consists of an exhaustive list such as selecting the right location, conceiving visuals in 3D, work in close co-ordination with the film director, cinematographer and costume designer to develop the feel and look of each frame to supervise the decoration and sticking to the budget allocation.
Course Details For Career In Art Direction
There are several courses like P.G Diploma and Certificates Courses in art direction. The minimum qualification for P.G Diploma courses is a graduation in any discipline. Normally the duration of this course is two to three years but there are short-term courses of only one year offered by some institutes. Besides, there are also certificate courses in art direction. In addition to these training, art directors must have some inherent qualities to excel in this field.
Career Prospects In Art Direction Career
An Art directors work with production houses and advertising agencies for directing feature films, TV serials and programs, reality shows and ad campaign. They are also needed in theatre and drama. Art directors can also work with various government departments other than the public broadcasters in directing specific programs relating to that department. They also can find lucrative employment opportunities in media houses particularly electronics media.
Earnings in art direction depend upon personal attributes of an art director like creativity, innovation and out of the box thinking ability. A fresh graduate working as an assistant under some reputed art director may get low salary. However, after some quality experiences he can establish himself in the film fraternity and can earn even lakhs of rupees for a single assignment.
Institutes Offering Course in Art Direction
Some of the famous film and TV colleges, which offer courses in art direction in India, are
- Film and Television Institute of India (FTII), Pune
- National School of Drama, New Delhi
- Satyajit Ray Film and Television Institute, Kolkata
- Asian Academy of Film and Television, Noida
- Film & Television Institute Of Tamil Nadu, Chennai.